Annabelle brings over 20 years of retail experience with a strong focus on business growth, operational efficiency, and stock management. She specialises in seasonal performance and commercial strategy, with a deep commitment to team development and mentoring.

Her career began with Inditex, where she played a key role in launching Malta’s first Zara store. She went on to manage several Inditex brands – Oysho, Massimo Dutti, and Stradivarius for more than nine years. As Commercial Manager at Bigbon Group, Annabelle now oversees the commercial strategy across five fashion brands.

Known for her collaborative leadership style, she values humility, respect, and knowledge-sharing as foundations for sustainable success.